If you're searching "where I need to write SEO on Shopify", you're not alone. Every beginner asks this. Shopify has several places where SEO content lives, and knowing exactly where to add it is the difference between ranking on page 1 or getting buried.
As CEO of Topify, I analyze thousands of Shopify stores. The #1 issue for beginners is simple: they don't know where to put SEO content, so Google never sees what's important.
This guide explains—step by step—every location in Shopify where you should add SEO content, what to write, and why it matters.
1. SEO Title & Meta Description (Search Engine Listing Preview)
This is the most important place beginners miss. Every product, collection, and page in Shopify has a "Search engine listing" box at the bottom.
How to edit SEO title & description
- Go to Products / Collections / Pages.
- Scroll to the bottom.
- Click Edit website SEO.
- Fill in:
- SEO Title (keep it 50–60 characters)
- Meta Description (keep it 140–160 characters)
What to write
SEO title → short keyword + product name
Example: "Men's Waterproof Hiking Boots – Lightweight Outdoor Shoes"
Meta description → benefits + features + CTA
Example: "Durable waterproof hiking boots for men. Lightweight, breathable, and built for trails. Free shipping available."
2. Product Title (Your Most Visible SEO Signal)
Shopify product titles appear in:
- Google search results
- Product pages
- Collection grids
- Structured data (schema)
Keep titles:
- clear
- short
- descriptive
- including one main keyword
Good product title structure
[Main Keyword] + [Product Type] + [Key Attribute]
Example: "Organic Cotton Baby Blanket – Soft & Breathable"
3. Product Description (Main SEO Content Area)
This is where you explain the product in detail. Google reads every word here, so it helps you rank for:
- keywords
- questions
- materials
- benefits
- use cases
How to optimize product descriptions
- Add 2–4 short paragraphs (avoid giant blocks of text).
- Use bullet points for features.
- Include natural keywords (not stuffed).
- Add FAQ or care instructions if relevant.
Example snippet
"Our stainless steel water bottle keeps drinks cold for 24 hours and hot for 12. Designed for travel, hiking, and everyday use."
4. Collection Descriptions (Most Underrated SEO Section)
When beginners ask "where I need to write SEO on Shopify", they never think about collections. But Google loves them.
Where to write collection SEO
- Go to Products → Collections.
- Select a collection (e.g., "Winter Jackets").
- Add 100–300 words at the top or bottom (depending on your theme).
What to include
- overview of the category
- key features
- materials
- who the products are for
- seasonal or style information
Collection text helps Google understand your entire product category and often ranks faster than product pages.
5. Blog Posts & Resource Pages (Optional but Powerful)
Blogs let you target informational keywords, like:
- "how to choose hiking boots"
- "best materials for baby blankets"
- "gift ideas for dog lovers"
Every blog post should include:
- SEO title & meta description
- H1 headline
- H2 subheadings
- internal links to products & collections
- optimized images (with alt text)
These posts support rankings across your whole store.
6. Image Alt Text (One of the Top Beginner SEO Steps)
Image SEO is often overlooked, but it directly affects:
- Google image ranking
- page relevance
- accessibility
- conversion rate
How to add alt text
- Open a product.
- Click an image.
- Select Edit alt text.
- Write a short description of what's in the image.
Example: "white ceramic coffee mug with bamboo lid"
7. Page Speed & Technical Content
SEO content doesn't live only in text. Google also evaluates:
- image compression
- theme speed
- JavaScript and app bloat
- lazy loading
These elements don't require "writing" SEO, but they're essential for ranking and user experience.
8. Navigation, Headings & Internal Links
Google uses internal linking to understand which pages matter most.
Add internal links in:
- product descriptions
- collection descriptions
- blog posts
- landing pages
Example: link from your "Winter Jackets" collection to a blog post titled "How to Layer Clothing in Winter."
9. Shopify Pages (About, FAQ, Contact)
These pages support E-E-A-T (Experience, Expertise, Authority, Trust). Google rewards stores with:
- clear About Us information
- real contact details
- shipping & returns policies
- trust signals
All these can contain SEO keywords and help you rank higher.
10. Track SEO Performance Automatically with Topify
Adding SEO content is just step one. The second step is knowing which pages actually drive revenue.
Topify connects to your Google Search Console and Shopify to show:
- which pages bring organic sales
- which keywords convert
- how your SEO changes affect revenue
- your trending and declining pages
For beginners, this is the fastest way to turn simple SEO edits into measurable results.
11. Simple Beginner Checklist (Where to Write SEO on Shopify)
- ✅ SEO titles & meta descriptions
- ✅ Product titles
- ✅ Product descriptions
- ✅ Collection descriptions
- ✅ Image alt text
- ✅ Blog posts
- ✅ Page content (About, FAQ, Contact)
- ✅ Internal links
- ✅ Image naming & compression
Follow this, and you'll cover 90% of all beginner Shopify SEO requirements.
Final Thoughts from Udjin
If you're just starting out and asking "where I need to write SEO on Shopify", don't worry—everyone begins there.
Focus on the basics: titles, descriptions, alt text, collections, and internal links. These alone can significantly improve your rankings and visibility in just a few weeks.
And when you connect your store to Topify, you'll instantly see which SEO edits are actually generating revenue—so you know exactly what to optimize next.
