1) Keyword Research — find the right terms
Do
- Target commercial intent queries (brand + product type, “buy,” “price,” “delivery”).
- Use long-tail phrases—more specific, often higher intent.
- Check competitors to learn which keywords drive their traffic.
How Topify helps
- Queries table with impressions, clicks, CTR, and average position for each term.
- Views Popular / Growing / Decaying surface leaders, momentum, and early declines.
- Near-Top 5 highlights keywords in positions 6–10 where small tweaks can break into the top results.
2) On-Page SEO — match the page to the query
Do
- Title: ~60 characters; place the primary keyword early.
- Meta description: 150–160 characters; clear and click-friendly.
- Headings (H1–H3): logical structure that answers the main intent.
- Internal links between related pages; URLs short and readable.
How Topify helps
- Bulk SEO templates for titles, metas, and alt text.
- AI content & JSON-LD generation to cover essentials quickly.
- Internal Links Optimizer suggests high-value interlinks to strengthen topical clusters.
3) Content Optimization — write for users, not robots
Do
- Satisfy the user’s intent (informational, comparison, purchase).
- Place keywords naturally—avoid stuffing.
- Add descriptive alt text for images and make content easy to read on mobile.
How Topify helps
- Growing / Decaying views reveal content gaining or losing momentum.
- AI hints and reusable templates speed up high-leverage updates.
4) Technical SEO — remove friction
Do
- Improve Core Web Vitals and page speed.
- Ensure mobile friendliness and HTTPS for trust.
- Maintain an XML sitemap and correct
robots.txt. - Monitor indexing issues in GSC.
How Topify helps
- GSC coverage & performance side-by-side for quicker diagnosis.
- Chrome Extension (On-Page SEO): inspect any page in one click.
5) Off-Page SEO — build authority
Do
- Earn quality backlinks (partnerships, directories, guest posts).
- Promote and distribute content beyond your site (social, communities).
How Topify helps
- AI Mentions Report shows who references your brand and where.
- Match link bursts to visibility trends in the dashboard to prove impact.
6) Local SEO — when geography matters
Do
- Complete and optimize your Google Business Profile.
- Keep NAP (Name, Address, Phone) consistent everywhere.
- List in trusted local directories.
How Topify helps
- Countries and Devices splits reveal strong and weak markets.
- Compare CTR/position by country to guide assortment, pricing, and shipping decisions.
7) Analytics & Monitoring — measure, compare, improve
Do
- Track trends by day / week / month and keep notes with annotations.
- Prioritize tasks by business impact (what drives clicks & revenue).
How Topify helps
- Main time series + KPI cards (impressions, clicks, CTR, average position).
- Annotations on charts for releases, promos, pricing changes.
- Automatic daily GSC sync with up to 50k rows/day, deep filters, and export to CSV/Sheets.
Quick launch checklist
- Connect your Google account with access to your store’s GSC property.
- Run the first sync (last 16 months of history).
- Open the dashboard:
- Check Near-Top 5 and Growing/Decaying.
- Add annotations for releases and campaigns.
- Fix internal links and metadata on priority pages.
- Review Countries / Devices splits and adjust.
- Repeat weekly: analyze → prioritize → implement → verify.
Bottom line: These seven steps are enough to build steady SEO growth. Topify removes busywork, brings complete GSC data into one place, and highlights the work that actually moves traffic and revenue.
