My Google Search Console Analysis Strategy (From Udjin, CEO of Topify)

Most Shopify brands underuse Google Search Console. They check it when traffic drops—or worse, never look beyond the "Performance" tab. But GSC is one of the highest-leverage SEO tools you have, especially when paired with the deeper insights from Topify.

Below is my personal 6-step Google Search Console analysis system. I use this flow weekly to uncover fast SEO wins, spot ranking opportunities, fix weak CTR pages, and scale content that's gaining momentum.

If you follow this consistently, you can improve rankings without publishing a single new page.

1. Sort Pages by Clicks (Last 3 Months)

Start by sorting all URLs by clicks over the last 90 days.

Identify your top 20 performing pages.
Spot trends: What's growing? What's declining?
Focus on what already works.

This immediately shows where Google already trusts your site. Your best SEO ROI always comes from improving pages that already perform—not from starting from zero.

Shopify tip: focus on collections and high-intent product pages that consistently bring organic revenue.

2. Look at Queries Driving Clicks (Page-by-Page)

Open your top pages and switch to the Queries table.

Which keywords drive the most clicks?
Which ones get high impressions but low clicks?
Are there themes Google associates with your page that you're not fully targeting?

These "hidden keywords" are your untapped potential. They show you where Google sees relevance—even if you haven't optimized for it yet.

Shopify tip: Add missing attributes (material, use case, audience) to product and collection descriptions to align with high-impression queries.

3. Filter for Positions 5–20 ("Almost There" Keywords)

This is where the fast wins live.

Filter your queries by position between 5 and 20—these are keywords you're close to ranking for but not quite there.

Optimize meta titles
Fix or upgrade H1/H2 structure
Add missing sections (FAQs, comparisons, features, variations)
Improve internal linking

Small upgrades can move these keywords into the top 3, where the majority of traffic lives.

Shopify tip: Add 2–5 internal links from blog posts, guides, and other collections to boost authority for these nearly-ranking pages.

4. Identify New Keywords With Impressions

These are queries you didn't intentionally target—but Google still shows your page for them.

Add these keywords to your content plan.
Expand your page to cover them better.
Use them to inspire new blog posts or comparison pages.

These keywords often turn into top performers once you lean into them.

Shopify tip: Add missing product benefits and feature bullet points to help cover implicit search intent.

5. Review CTR (Click-Through Rate) by Page

Low CTR is the easiest SEO win. It means your ranking is fine—your messaging isn't.

Low CTR + high impressions = rewrite your title & description.
Highlight the "reason to click" in your title.
Make meta descriptions more benefit-driven.

Pages with good rankings but poor CTR can often double their clicks overnight just by improving your metadata.

Shopify tip: Test including specific product attributes in titles—color, material, target user, or problem solved.

Now look for URLs gaining impressions quickly. These are your trending pages—Google is testing them more often.

Improve them with fresh content.
Add visuals, videos, and enhanced sections.
Expand supporting articles around the topic.
Update internal links to strengthen the cluster.

Doubling down on trending URLs accelerates growth and builds topical authority.

Shopify tip: trending collection pages are gold—add bundles, FAQs, filters, and size guides to capitalize on growing interest.

Pro Tip: Connect GSC Insights With Topify

GSC shows impressions and clicks—but not revenue. Topify fills that gap.

When you connect your Google Search Console to Topify:

You see which keywords drive actual sales—not just traffic.
You discover which pages bring the highest average order value.
You can segment branded vs non-branded traffic visibility.
You get automatic alerts when a page starts trending or declining.

This is how you go from "doing SEO" to running a data-driven growth engine.

Final Thoughts

You don't need complex audits every month. You need a repeatable weekly habit:

Sort top pages
Check driving queries
Optimize 5–20 position keywords
Collect new keywords
Fix low CTR pages
Scale trending content

Follow this system consistently and your Shopify SEO will improve—without producing 10 new articles a week. And when you pair this strategy with Topify's deeper analytics, every optimization becomes a revenue-driven decision.