1) Intent > Volume
Choose keywords based on what the searcher wants, not just how many people search. A lower-volume term with strong commercial intent often beats a high-volume vanity query.
- Classify intent: informational, navigational, comparison, transactional.
- Map each query to the right page type (guide, collection, product).
2) Humans First
Write for people. Clarity beats jargon. Helpful content leads to better engagement signals—and rankings.
- Use plain language, short paragraphs, and meaningful subheads.
- Answer the question in the first 100–150 words.
3) One Keyword Focus (Per Page)
Every page needs a single, clear SEO goal. Related variations can support, but avoid mixing unrelated topics on one URL.
- Primary keyword in title, H1, intro, and meta description (naturally).
- Create dedicated pages for distinct intents rather than stuffing.
4) Speed Wins
Slow sites suffer lower rankings and higher bounce rates. Optimize Core Web Vitals.
- Compress/resize images, lazy-load below-the-fold assets.
- Reduce third-party scripts and ship CSS/JS efficiently.
5) EEAT Matters
Demonstrate Experience, Expertise, Authoritativeness, and Trust.
- Show author bios, references, and real-world proof (photos, data, awards).
- Keep policies, contact details, and reviews visible and current.
6) Content Compounds
Consistency compounds. Publishing weekly builds topical depth and internal links over time.
- Plan a series around core topics instead of one-off posts.
- Refresh top performers each quarter.
7) Update Old Content
Six-month-old winners can decay. Re-optimize with new data, FAQs, and internal links.
- Track pages falling from positions 1–5 to 6–10 and fix those first.
8) Internal Links Work
Guide users and bots to your key pages. Internal links distribute authority and clarify topic clusters.
- Use descriptive anchor text (no “click here”).
- Link up the hierarchy (product → collection → pillar guide).
9) Backlinks Boost Authority
Editorial links from trusted sites are still a major ranking factor.
- Create genuinely useful assets (guides, data, tools) worth citing.
- Build relationships (partners, suppliers, community sites).
10) Track What Matters
Measure clicks, CTR, rankings, and conversions—not vanity metrics.
- Use time-series views (day/week/month) and annotate changes.
- Prioritize work by potential revenue impact.
11) Distribute Everything
Publishing is step one. Promote via email, social, partners, and communities to earn links and engagement.
12) SEO Is a Long Game
Think quarters, not days. Small, consistent improvements compound.
- Run 90-day plans with weekly actions and monthly reviews.
13) One Page = One Topic
Prevent cannibalization. If two pages target the same term, consolidate or differentiate by intent.
14) Structure Is Strategy
Organized headings (H1–H3), scannable sections, and logical URLs help both readers and crawlers.
15) Titles Must Convert
Great titles win clicks. Aim for clarity + value, not clickbait.
- Front-load the keyword, promise the benefit, match the intent.
16) Alt Text Counts
Describe images for accessibility and image search. Keep it concise and relevant.
17) Backlink Outreach Wins
Proactive outreach (partners, PR, industry resources) earns trust signals you can’t get by publishing alone.
18) Write Like You Talk
Natural language improves comprehension and matches modern search patterns (including voice & AI).
19) Systems Beat Hustle
A repeatable SEO process scales: ideate → brief → publish → distribute → measure → refresh.
- Document checklists for briefs, on-page elements, links, and updates.
- Review progress weekly; ship something small every day.
