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Insights, updates, and practical playbooks from our team on SEO, Search Console analytics, and AI-powered growth for ecommerce.

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Featured image for Shopify SEO Cost in 2025: What You Should Expect to Pay
Shopify SEO Shopify SEO Cost Ecommerce SEO SEO Pricing SEO Budget Topify SEO Tools SEO ROI

Shopify SEO Cost in 2025: What You Should Expect to Pay

How much does Shopify SEO cost in 2025? Udjin, CEO of Topify, breaks down real pricing ranges for SEO tools, apps, content, technical fixes, and agency services. Learn what Shopify merchants actually spend, what each budget level includes, and how to calculate SEO ROI before investing.

Udjin, CEO

Udjin

CEO

3 min read
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Latest Articles

Featured image for Shopify Image SEO: How to Optimize Product Photos for Google
Shopify SEO Shopify Image SEO shopify seo image Ecommerce SEO Technical SEO Page Speed Topify

Shopify Image SEO: How to Optimize Product Photos for Google

Most Shopify guides treat images as decoration. In reality, image SEO can drive thousands of extra visits from Google Images and improve your overall rankings. In this article, Udjin (CEO of Topify) explains step by step how to optimize every product and collection image for search—covering file names, alt text, size, compression, lazy loading, and structured data for the query "shopify seo image".

Udjin, CEO Udjin
6 min
Featured image for Shopify Technical SEO Checklist
Shopify Technical SEO Technical SEO Ecommerce SEO Shopify SEO Core Web Vitals Crawl Optimization Indexation Topify

Shopify Technical SEO Checklist

Technical SEO is one of the biggest ranking factors for Shopify stores—yet also the most misunderstood. In this advanced guide, Udjin (CEO of Topify) presents a complete Shopify Technical SEO checklist, including site speed, URL structure, indexation, duplicate content, structured data, Core Web Vitals, internal linking, and theme-level optimizations.

Udjin, CEO Udjin
5 min
Featured image for Fashion E-commerce SEO Guide for Shopify Brands
Fashion SEO Ecommerce SEO Shopify SEO Fashion Marketing Apparel SEO Category SEO Topify

Fashion E-commerce SEO Guide for Shopify Brands

Fashion and apparel SEO has unique challenges: fast-changing inventory, seasonal trends, rich imagery, and high competition. In this guide, Udjin (CEO of Topify) breaks down a complete Fashion E-commerce SEO strategy specifically for Shopify stores — from collection architecture and seasonal content to lookbooks, influencer backlinks, and optimizing filters.

Udjin, CEO Udjin
5 min
Featured image for Shopify URL Structure & SEO Explained
Shopify SEO URL Structure Shopify Technical SEO Ecommerce SEO Shopify Best Practices Topify

Shopify URL Structure & SEO Explained

Shopify's URL structure is fixed — you can't remove /products/ or /collections/. But you can optimize your handles, redirects, internal linking, and canonical tags for stronger SEO. In this guide, Udjin (CEO of Topify) explains how Shopify URLs work, what limitations matter for SEO, and how to create clean, high-performing URL structures.

Udjin, CEO Udjin
4 min
Featured image for The SEO Content Matrix for Google: A Practical Content Plan for Shopify Stores
SEO Shopify Ecommerce SEO Content Strategy Google Search Content Marketing UX Keyword Research Topify

The SEO Content Matrix for Google: A Practical Content Plan for Shopify Stores

Most Shopify brands publish content without a clear map: a random product guide here, a blog post there, and no plan for how it all works together in Google. The SEO Content Matrix for Google turns your ideas into a simple grid—by intent and by time—so you know exactly which pages to create to drive impressions, convert traffic, build authority, and keep customers coming back.

Udjin, CEO Udjin
6 min
Featured image for AI Tools for SEO: The Best Paid & Free Options for Shopify Stores in 2024
SEO Shopify Ecommerce SEO AI Tools Content Marketing Keyword Research On-Page SEO Conversion Rate Optimization Topify

AI Tools for SEO: The Best Paid & Free Options for Shopify Stores in 2024

Most Shopify brands know they "should use AI" for SEO—but end up with random tools and messy content. This guide breaks AI tools into seven jobs (research, keywords, images, copywriting, content, design, and on-page SEO) and shows how to use both paid and free options to grow organic traffic and sales for your store.

Udjin, CEO Udjin
5 min
Featured image for How to Become an SEO Expert in 2025 (Roadmap for Shopify & Ecommerce)
SEO Shopify Ecommerce SEO AI SEO Technical SEO Content Marketing SEO Career Topify

How to Become an SEO Expert in 2025 (Roadmap for Shopify & Ecommerce)

Most Shopify marketers don't need another random SEO tip—they need a clear roadmap. This guide breaks down how to become an SEO expert in 2025 step by step: learn the basics, master technical and AI-driven SEO, build a repeatable process, specialize in ecommerce, automate tasks, and use free tools with data from Topify to keep improving.

Udjin, CEO Udjin
6 min
Featured image for 11 Best SEO Keyword Research Tools in 2025 (For Shopify & Ecommerce Stores)
SEO Shopify Ecommerce SEO Keyword Research Content Marketing PPC Topify

11 Best SEO Keyword Research Tools in 2025 (For Shopify & Ecommerce Stores)

Choosing the right keyword tools can make or break your Shopify SEO in 2025. This guide breaks down 11 of the best options—from heavyweights like Ahrefs and Semrush to lightweight browser extensions like Keywords Everywhere and Keyword Surfer—and explains exactly how to use them to grow organic traffic and sales, not just rankings.

Udjin, CEO Udjin
6 min

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